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eve HAVE A CATCHY TITLE AND COMPELLING OPENING PARAGRAPH Before you even start writing blog posts , determine the purpose of the blog itself. Yes, the ultimate purpose is to convert the reader into a customer, but just writing a sales pitch won’t maintain the reader’s attention. Write about a topic that someone may want to learn more about. (For example: What are the best social media marketing strategies?) Make sure your information is useful and informative. Don’t get too technical though, or you may lose your reader.